Rob founded Cambridge Strategy Group in 2012. He advises law firms on strategy, digitalising business models and building systems, structures and mindsets needed to thrive in today’s volatile, uncertain, complex, ambiguous (‘VUCA’) world. Unexpectedly, COVID-19 has propelled Rob’s core specialism and approach into the very centre of the way many firms now think about their firms, their clients and their people in the pandemic’s aftermath.
He has been privileged to work with many great law firms over the past twenty years, ranging from premium global leaders to leading national and regional firms and others across Europe, the Americas, Middle-East, Asia and Africa, including a period in-house as a business strategist with Linklaters, in London. He has also advised other kinds of professional service firms, and regulators.
Rob is a past co-chair of the International Bar Association (IBA)’s Law Firm Management Committee and he served on the steering committee of the IBA President’s Task Force on the Future of Legal Services. He is also a past chair of the American Bar Association’s International Law Practice Management Forum (now part of the Legal Practice Division). He has co-authored ten books so far on law firm strategy and management, the most recent being on law firm business model transformation and a second edition of ‘Law firm strategies for the 21st century.’ Rob holds an MBA degree from Henley and his PhD research project with the Adam Smith Business School at the University of Glasgow (nearing completion) explores merger performance in large US and UK law firm mergers.